Generali Osiguranje Srbija is the biggest private company in the Serbian insurance industry – a strategic and highly important sector for the growth, development and welfare of modern societies. For more than one decade we are the leader in Life and Health Insurance, recognized as a trustworthy, innovative and modern company. We are a member of Generali Group one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries in the world, with around 75 thousand employees serving 67 million customers.
In recent years we have been through a major strategic reorganisation that has allowed us to bring greater focus to our core business. This process has led us into a new phase, based on more efficient business models, innovative commercial strategies, and a stronger, more global brand. The commitment to sustainability is one of the enablers of our strategy, our ambition is to be the Lifetime Partner to its customers, offering innovative and personalized solutions thanks to an unmatched distribution network.