A strong employer brand can significantly enhance talent attraction strategy, starting with job postings on popular job search platforms. Merely publishing a job description and listing generic benefits is no longer sufficient. Today, candidates have much higher expectations. Read on for useful tips and insights into employer branding that can attract high-quality candidates with elevated expectations who may be a great fit for your organization.
Salary indicator in job postings reflects a commitment to transparency
Less than two years remain until the implementation of the EU Directives that are encouraging employers to establish more transparent and equitable pay systems. It is beneficial to adopt practices now that will become mandatory by June 2026. The precise details and stipulations that will integrate the EU Directives into local laws are yet to be defined. However, one anticipated requirement is including a salary indicator in job postings.
This does not necessarily mean employers must specify an exact salary for a role, but many have already begun listing salary ranges in their postings. By listing any form of salary indicator in the job advertisement, employers demonstrate adherence to transparency and fairness standards, which are priorities for candidates. Research by the ADP Research Institute shows that 76% of employees would consider changing jobs if they encountered a gender pay gap.
Pay equity will soon be one of the criteria by which employees assess an organization’s genuine commitment to diversity, equity, and inclusion (DEI). Candidates will increasingly favour employers who are actively working to close pay gaps. Companies that earned the Equal Pay Champion certificate this year are pioneers in reducing pay disparities and advancing fair and transparent pay systems. Highlighting the Equal Pay Champion certificate in job postings reminds candidates that your organization values transparency and is committed to equity and fairness.
Highlighting certificate that signals high-quality HR systems
Organizations with high-quality HR systems may have a 50% lower risk of employee turnover and 56% higher job performance. The Employer Partner certificate is a recognized symbol of workplace quality rooted in excellent HR practices. It signals to candidates that the organization genuinely cares about employee well-being.
It’s not surprising that 90% of organizations with the Employer Partner certificate report increased candidate interest. Featuring this certificate in job postings on employment platforms has proven to be an effective way to convey the quality of the workplace awaiting new employees.
DEI practices are increasingly important to employees
Diversity, equity, and inclusion (DEI) at work involve ensuring diversity, fairness, and inclusivity across all organizational levels. This includes integrating employees of different genders, ethnicities, cultures, identities, and viewpoints into the organization’s development. Equity means ensuring fair access to opportunities and resources, while inclusivity creates an environment where everyone feels valued and accepted. Inclusive organizations reportedly experience a 30% increase in profitability.
Employees are also keenly aware of the importance of DEI practices. According to the ADP Research Institute, 76% of employees would consider changing jobs if their workplace lacked DEI initiatives. SELECTIO’s research shows that 96% of Employer Partner-certified organizations have established criteria for tracking diversity. Therefore, showcasing the Employer Partner certificate in job advertisements on the job search platform can signal to candidates that they’re applying to a workplace that promotes diversity but also has some kind of strategy for implementing DEI practices while actively fighting against all forms of discrimination.
Well-being benefits are most attractive to younger generations of employees
Younger employees have influenced more experienced colleagues to adopt new workplace expectations. Deloitte’s research shows that 74% of employees prefer companies offering personalized well-being options. Among Employer Partner-certified organizations, 71% provide free or subsidized psychological counselling and psychotherapy. By emphasizing the Employer Partner certificate, companies send a clear message—not only to younger employees—that they recognize the importance of work-life balance and mental health.
The Harvard Business Review reports that 60% of employees experience increased workplace stress, with burnout risks rising annually. SELECTIO’s research indicates that 52% of organizations with the Employer Partner certificate have implemented systemic burnout prevention initiatives. Featuring this certificate in job postings signals to candidates that they’ve found an employer serious about stress resilience and burnout prevention.
Hybrid work models as a benefit for companies and employees
Research predicts that by 2025, 15% of Europe’s workforce will operate remotely. This working model expands the talent pool and may positively impact employee productivity and satisfaction. The hybrid work model, combining remote and in-office work, remains central to discussions about employee productivity and balancing personal and professional lives. Currently, 45% of European companies offer remote work at least three days per week.
Seventy-three per cent of certified Employer Partners utilize hybrid work models to promote work-life balance. Including the Employer Partner certificate in job postings indicates to candidates that they’ve found a position with an organization offering increasingly important workplace flexibility.
How to leverage leading job portals to attract talent
To attract talent, employers are investing significant effort into discovering new channels to boost visibility. Although social media is gaining importance, Croatia’s most prominent channel is MojPosao. With 800,000 visitors browsing job opportunities on this platform monthly, showcasing the Employer Partner certificate on such a significant portal can enhance employer branding and meet the demands and expectations of modern job seekers who seek workplaces aligned with their high standards.
