For the sixth year in a row, Croatia osiguranje has met the high standards required for the Employer Partner certificate. This recognition confirms that the company continues to develop an HR system aligned with the demands of modern business, with a clear focus on people as a key factor of long-term organizational stability and success. The certificate was granted following a detailed evaluation of all aspects of the HR function, conducted by experts from SELECTIO Group, the leading regional HR consulting group.
At Croatia osiguranje, selection and people development processes are clearly defined, with a strong focus on communication and inclusiveness as integral parts of everyday business operations. The strategic positioning of HR, the strengthening of recruitment capacities, and continuous investment in leadership development reflect a thoughtful and systematic approach to organizational development, said Lara Šubić Šuša, Head of HR Consulting at SELECTIO Group.
Significant Investment in Employee Compensation
Special emphasis is placed on the strategic role of the HR function, which is actively involved in achieving the organization’s business objectives.
At Croatia osiguranje, we believe that our greatest strength lies in our employees. Therefore, as an employer, we ensure that from the very first contact and throughout their entire career with the company, they can truly say, ‘Dobro je biti u Croatiji’. Our employees are recognized as top experts in the market, and we reward them fairly through the most competitive compensation in the industry, career development opportunities, and top-level training for high-potential talent.
In 2025, EUR 5.2 million was invested in salary increases, and in 2026 we continued to make significant investments in employee compensation. For example, EUR 4.2 million was invested solely in the compensation of sales representatives and sales managers. In 2025, we signed a new three-year Collective Agreement, which confirmed and further increased employee rights well above industry standards and those guaranteed by labor law.
For instance, material benefits increased by EUR 1 million on an annual basis. A total of 250 awards for excellence and contribution were granted, amounting to EUR 290,000, while more than EUR 800,000 was invested in employee education and training. We are grateful and proud of this certificate, which is another confirmation that we are on the right path. The certificate represents excellence, but above all, it reflects feedback from our employees, who recognize and confirm the positive impact of the continuous initiatives we implement. This gives us additional motivation to keep building a culture in which our employees feel motivated and proud of their contribution. We believe that excellent working conditions are not a privilege, but a way to show how much we value every member of our team, emphasized Vera Čubranić Bocak, Director of the Human Resource Management Division at Croatia osiguranje.
Employees of Croatia osiguranje also have access to more than forty benefits through which the company demonstrates care for their health, financial security, and work-life balance.
Tailored education programs and employee development
At Croatia osiguranje, employee development and organizational culture have held a clear and consistent place among business priorities for many years. This approach is reflected in concrete projects and measurable improvements in employee satisfaction and engagement.
At the same time, strong focus is placed on the development of employees and managers. In addition to training and education programs delivered by external education partners, employees can participate in a range of internally developed and customized training programs. With the launch of Croatia’s two-year education program, the CO akademija for sales managers, which includes both internal and external lecturers, leadership competencies within the organization are further strengthened. The development approach is additionally reinforced through employee participation in coaching programs, encouraging personal and professional growth as well as higher-quality team leadership.
An important part of HR initiatives at Croatia osiguranje also includes programs focused on knowledge retention and sharing. For employees, the company launched Total X, an internal portal that presents Croatia’s measures, programs, and projects, as well as joint efforts to align business operations with customer perceptions and market needs. Total X, together with the digital assistant PomagAI, serves as an organizational knowledge base and daily work support for employees. These solutions further contribute to efficiency, information accessibility, and the strengthening of a learning culture within the organization.
Recognition programs also play an important role at Croatia osiguranje. Initiatives such as Super COlega, where employees nominate and select colleagues who best represent Croatia’s culture, and CO Perspektiva, a platform for knowledge development and rewarding excellence, encourage team connection and professional growth. Initiatives like CO Obiteljski dan, a large gathering of employees and their families, and Dan za više, a day dedicated to volunteering and humanitarian work, strengthen a sense of community and social responsibility.
The implemented initiatives have been recognized by employees themselves and are reflected in the quality of the employee experience and the development of organizational culture.
