A1 Hrvatska once again confirms its position as one of the highest-quality employers in the region. This success is driven by continuous investment in a motivating and competitive work environment. Alongside the Employer Partner certificate, A1 Hrvatska also received the prestigious Above and Beyond certificate in four categories: Impact, Innovation, Future, and Inclusion.
Both certifications are awarded by the SELECTIO Group, Croatia’s leading HR consulting company.
Only organizations ranked among the best regional employers receive these certificates. The certification evaluation includes a detailed analysis of HR strategy and employee development processes and it also assesses employee engagement and workplace quality. Organizations investing systematically in employees stand out during the evaluation process.
At A1 Hrvatska, the HR function is involved in all key organizational processes. The HR team actively participates in strategic decision-making and people development initiatives. Employee development is supported through education programs and international projects. Also, the organization continuously develops future skills and digitalizes HR processes. It also builds a work environment that encourages innovation, collaboration, and growth.
A1 Hrvatska stands out for its long-term employer branding strategy and strong investment in employee development. Projects such as #BoljiOnline, StemFEMME Junior, and Škola budućnosti support digital skills development. These initiatives also contribute positively to the wider community.
Within the organization, knowledge bases are continuously developed and actively shared. Knowledge exchange is encouraged through Communities of Practice. This approach creates a culture where knowledge is accessible and shared across teams. Company culture is further strengthened through the Human@Center strategy. This strategy places employees at the center of the organization, a strong focus is placed on diversity and inclusion. It is also supported through education, performance tracking, and internal policies.
A1 Hrvatska also continuously invests in employee mental and physical well-being. Support programs, flexible working conditions, and work–life balance initiatives are provided. These achievements strengthen A1 Hrvatska’s position among Croatia’s leading employers. They also confirm that people truly remain at the center of A1 Hrvatska’s business.


