At the ninth Lider HR Conference, the SELECTIO Group ceremoniously awarded the prestigious Above and Beyond certificates to companies that consistently set the highest standards in human capital management. This recognition represents a new level of distinction and is intended for organizations that actively introduce innovative, high-quality HR practices and set examples of excellence within their industries.
Commendable HR initiatives driven by continuous effort
For 20 years, the Employer Partner certificate has confirmed excellence in all aspects of human resource management. It covers recruitment, onboarding, engagement, satisfaction, transformation, and employee development. The scope also includes offboarding, knowledge retention, and strategic human capital management. As its advanced upgrade, the Above and Beyond certificate is awarded to employers with outstanding results.
These employers also demonstrate commendable initiatives across several advanced HR focus areas. The “Impact” category assesses the effect of HR activities on business performance. “Satisfaction” evaluates employee satisfaction across different organizational aspects. “Inclusion” reviews initiatives promoting internal and external inclusion.”Innovation” highlights HR practices that create strong competitive advantages. The “Future” category confirms sustainable business practices with positive societal impact.
HR leaders transforming the Croatian labor market
In 2025, the Above and Beyond certificate was awarded to renowned companies shaping the labor market. They transform employment practices through innovative HR approaches and strong business–employee partnerships. The recipients are A1 Hrvatska, Atlantic Grupa, Coca-Cola HBC Hrvatska, Hrvatski Telekom d.d., JGL d.d., Kaufland Hrvatska k.d., and Pliva Hrvatska.
Their shared success is not based on identical models. It is driven by a people-focused mindset and a strong approach to organizational development. This mindset positioned them among the top 10% of employers within the Employer Partner community. These companies foster cultures that support change and continuous growth. They provide systematic support for employees and their families. This support includes financial, psychological, and legal assistance. By measuring HR’s real impact on business results, they achieve higher engagement, retention, and productivity.
Business indicators, not HR statistics
Leading employers see these results as business indicators that support strategic decision-making, not merely HR statistics. Each of the mentioned companies continuously invests in developing and applying modern HR policies. Through these investments, they become inspirations and drivers of change in the local business environment. A1 Hrvatska is recognized for strong talent development programs, including mentoring and digital learning platforms. These programs support employee growth, engagement, and long-term motivation. Atlantic Grupa fosters a culture of innovation and sustainability through projects linking employee satisfaction and social responsibility. Coca-Cola HBC Hrvatska leads in implementing internal communication processes and leadership development initiatives.
These efforts improve team effectiveness and organizational performance. Hrvatski Telekom d.d. is known for flexible work models and digital transformation of the HR function.
These initiatives increased employee engagement and adaptability to changing market conditions. JGL d.d. focuses on career development and employee health.
This approach actively promotes work–life balance. Kaufland Hrvatska k.d. has built a strong human capital management system. It is based on transparency, inclusion, and excellence at all organizational levels. Pliva Hrvatska leads in integrating innovative reward systems and HR data analytics. These tools support better and more informed HR decision-making.
By awarding this certificate, the SELECTIO Group recognizes companies shaping the future of HR in Croatia. They achieve this through advanced approaches, modern technologies, and people-centered HR policies.
