Croatian Post: Employee satisfaction as the driving force

Croatian Post is one of the largest employers in the country with nearly 9,000 employees. It has once again earned recognition by meeting the standards required for the Employer Partner certificate. Following its successful certification last year, the company has further improved its overall performance compared to 2023. This advancement highlights its ongoing commitment to attracting, developing, engaging, retaining, and empowering its employees. Such dedication reinforces its status as one of the most desirable employers in the Croatian labor market.

Compared to the previous certification cycle, significant progress was made in multiple areas. Improvements were made in innovation and collaboration, reskilling and upskilling, talent development, benefit and recognition systems, and the management of change and retirement processes.

At the certificate award ceremony, Ivana Mirković Pogorilić, Director of the Human Resources Management Office, emphasized: “People are the driving force behind all progress, and their satisfaction is the key to customer satisfaction. That’s why investing in our employees and their growth is our top priority. As the second-largest employer in the country, we invest heavily in employee education, personal development, cutting-edge technologies, and the enhancement of our work environment. With this certificate, we reaffirm our recognition and appreciation of employees as our greatest asset. Alongside stable business operations and steady income, Hrvatska pošta also offers a wide range of additional employee benefits.”

Employee development as a priority

At Croatian Post, employee development is guided by well-structured and personalized plans. Every employee is given the opportunity to grow professionally through a variety of training programs and additional education.The internal academy, “Train the Trainer” program, and the platform eUčenje with its 50 active courses offer continuous learning. The effectiveness of all training programs is systematically monitored to ensure real value and market-relevant skill development.

Fostering employee engagement and wellbeing

The company places strong emphasis on open, two-way communication. Employees regularly receive structured feedback and can also share insights and suggestions for internal improvements. Employee feedback is included in manager evaluations, promoting transparency and trust throughout the organization. The introduction of internal digital platforms, such as the Jenz network, further supports daily communication and employee connection. This tool also encourage employee involvement in decision-making.

Employee satisfaction is further supported through a comprehensive benefits strategy that includes both material and non-material rewards, regularly reviewed and tailored to meet employees’ evolving needs. Initiatives promoting physical and mental wellbeing are integrated into daily operations and adapted to different employee groups. The introduction of flexible work arrangements for both office-based and field employees has further contributed to a healthy work-life balance.

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