Through continuous improvement of existing HR practices and the development of new initiatives, Luckia Hrvatska has once again earned the Employer Partner certificate. This achievement is rooted in a clearly defined purpose, mission, and vision, as well as values embedded across all key HR processes.
People development and open communication at the core of the HR strategy
Open communication is one of the strongest elements of Luckia Hrvatska’s organizational culture. Through various formal and informal channels, employees are continuously encouraged to share feedback and ideas and to actively participate in the company’s development. Employee development plays an important role in the HR strategy. Luckia Hrvatska promotes continuous learning, the development of new skills, and internal mobility, while its promotion system is based on clearly defined and transparent criteria. Talent management is linked to performance evaluation, and employee development is monitored systematically through regular conversations.
A structured approach to recruitment and employer branding
Luckia Hrvatska also takes a systematic approach to attracting new employees. Employer branding activities are planned in advance and rely on authentic employee experiences. Recruitment processes are structured, transparent, and competency-based, with a strong focus on candidate experience and equal opportunities.
A strong and clearly positioned HR function further reinforces the entire system. At Luckia Hrvatska, the HR department acts as a strategic business partner and actively participates in key decision-making processes. The HR team holds clear responsibility for core processes, monitors performance indicators, and is involved in organizational changes from the very beginning.
This comprehensive and mature approach to human resource management confirms that Luckia Hrvatska is building a work environment in which business objectives and employee experience complement each other, creating a solid foundation for long-term success.


