Lidl Srbija, one of the leading retail chains in Serbia, has once again received the regional Employer Partner certificate. With this recognition, Lidl has been acknowledged for the sixth consecutive year as a company committed to employee wellbeing while implementing the highest HR standards and practices.
For us, this certificate represents confirmation that we continuously build a work environment where employees have opportunities to grow, advance, and reach their full potential. Our HR approach is centered around people, their experience, and long-term development, which is why we continuously improve processes, invest in competency development, and foster a culture of collaboration and trust. At Lidl Serbia, we believe that satisfied and empowered employees are the key to the company’s sustainable business success, said Ivana Marković, Chief People Officer (CPO) and Member of the Management Board at Lidl Serbia.
Focus on all key HR areas
The requirements for obtaining the Employer Partner certificate are assessed through an in-depth evaluation of a company’s HR system. Lidl Serbia received particularly strong evaluations in an area often overlooked by organizations – the carefully designed reintegration of employees returning after longer absences, helping ease the transition period, as well as a feedback culture where every employee’s voice is equally heard through a combination of strategic and team-level approaches. Through a culture of collaboration, participation in international teams, and proactive change management, the company has created an environment that supports continuous talent development.
Lidl Serbia has demonstrated an exceptionally mature and systematically developed approach to human resource management. Particularly noteworthy is the strong digitalization of HR processes, from preboarding and onboarding to performance management and employee development. The company successfully combines flexible work models, strong employer branding, and a data-driven recruitment approach, while maintaining a high level of transparency and structure across all HR processes. In addition, clearly defined talent development systems and a strong focus on future skills make their HR system sustainable and strategically oriented, emphasized Lara Šubić Šuša from SELECTIO Grupa.
An environment that encourages growth and cares for people
Lidl Serbia provides equal support to all employees through development plans, training opportunities, and job rotation programs. In addition to competitive salaries and employee shopping cards worth up to 50,000 RSD annually for purchases in Lidl stores, the company stands out in the market by paying for every minute worked, offering a five-day workweek, and enabling remote work where applicable.
The benefits package also includes private health insurance with equal coverage for all positions in the company, annual preventive medical check-ups, and an Employee Assistance Program (EAP), which provides free professional counseling in legal, financial, and psychological matters.
